A collection at the intersection of luxury, design and urban culture.
The obsession with mechanical beauty, where every curve has a purpose and every surface tells a story, transforms eyewear into wearable industrial art.
Each frame is available in a range of contemporary colours.
In its original form, the CHEVYVIEW model was carved from a solid block of aluminium — much like a sculptor creating a free form from a block of stone. The occasion was an eyewear design competition Harald Gottschling entered as a student. CHEVYVIEW is a replica of that original aluminium model. Thirty years after its creation, GENERA’s 3D printing brings exactly this shape back to life. Back then, his inspiration for the design was the bumper of a 1957 Chevrolet Bel Air. The CHEVYVIEW model is the masterpiece of the HGA collection. A sculpture for the face that is truly one of a kind. Enjoy the Object!
Aviator meets Navigator. “Fire & Ice” was the title of a 1980s promotional film by Willy Bogner. Ski goggles from that era inspired Haffmans and Gottschling to create this dynamic shape. The classic aviator shape in XXL format. From the slopes of St. Moritz and Kitzbühel, now a wearable accessory for the après-ski moment. Print this look and be the first to make a stylish statement in the 2026/27 season.
Marcello Gandini, one of the most influential automotive designers of the 20th century, provided the inspiration for the GANDINI model. The model is a homage to the great master of angular design. Someone once said, “Gandini was the first designer to bring architecture into automotive design.” The GANDINI model plays with the angular forms of the 1980s. The lenses echo the design of the Countach’s wheel arches, while the diagonal stripes symbolise speed. The asymmetry stands for the wildest fashion era of the 20th century.
The debut design by Harald Gottschling. In the early 1990s, the “wraparound” look took the eyewear world by storm. The main influences were the growing popularity of outdoor activities: mountain bikes were conquering the world, and surfing, snowboarding, and BMX racing were all the rage. A shape that wrapped around the head provided a secure hold on high-speed descents. Harald translated this shape into the world of flat metal. Today, this strongly curved silhouette appears in the now colourful, sculptural HGA look. Enjoy the speed.
An aesthetic nod to the roaring 1960s. Bold contours, like those once worn by Michael Caine and Marlon Brando. But the two sibling models MARLON and BRANDON set themselves apart from their historical predecessors. All serifs and flourishes have been smoothed away — leaving only the bare silhouette, like a paper cutout. Reduced to the essentials, entirely in the spirit of the 1960s.
Third Wave — from the 1960s to the present. The HENDRIK and DARREN models carry design history within them. Originally sculptural with strong contours, the two classic shapes now appear delicate and unadorned. Having risen to prominence in the 1980s as an oversize model in the “executive office,” the shape now returns for the third time as a refined variation for the present day. The evolution of a silhouette across three generations — two perfect unisex pieces.
Third Wave — from the 1960s to the present. The HENDRIK and DARREN models carry design history within them. Originally sculptural with strong contours, the two classic shapes now appear delicate and unadorned. Having risen to prominence in the 1980s as an oversize model in the “executive office,” the shape now returns for the third time as a refined variation for the present day. The evolution of a silhouette across three generations — two perfect unisex pieces.
An aesthetic nod to the roaring 1960s. Bold contours, like those once worn by Michael Caine and Marlon Brando. But the two sibling models MARLON and BRANDON set themselves apart from their historical predecessors. All serifs and flourishes have been smoothed away — leaving only the bare silhouette, like a paper cutout. Reduced to the essentials, entirely in the spirit of the 1960s.
Contemporary hexagonal. What the rectangle once was, the hexagon is today. The hexagonal lens shape of the NATHAN model brings dynamism and sportiness to a traditionally rectangular eyewear category. Whether in the office or at the gym, this is the new, timeless elegance for a confident look from Hong Kong to Mexico City.
The Navigator — related to the Aviator, yet rectangular in silhouette: few frames strike a better balance between women’s and men’s styles than the Navigator shape. Whether as sunglasses or as optical frames with a subtle gradient tint, the REMY model effortlessly unites both worlds. Oversized rules!
Who doesn’t remember the golden age of Hollywood cinema and its heroes — Cary Grant, Rock Hudson, and Gregory Peck? Rugged, witty, and gallant. The design of the VICTOR and THEODORE models reflects the aesthetics of that era. Reinterpreted in a new material, they lend their wearers an air of authority and natural charm.
Who doesn’t remember the golden age of Hollywood cinema and its heroes — Cary Grant, Rock Hudson, and Gregory Peck? Rugged, witty, and gallant. The design of the VICTOR and THEODORE models reflects the aesthetics of that era. Reinterpreted in a new material, they lend their wearers an air of authority and natural charm.
