04 / HGA COLLECTION

The Jack.

The Jack eyewear frame
THE DESIGN STORY
The Jack — HGA collection campaign

The debut design by Harald Gottschling. In the early 1990s, the “wraparound” look took the eyewear world by storm. The main influences were the growing popularity of outdoor activities: mountain bikes were conquering the world, and surfing, snowboarding, and BMX racing were all the rage. A shape that wrapped around the head provided a secure hold on high-speed descents. Harald translated this shape into the world of flat metal. Today, this strongly curved silhouette appears in the now colourful, sculptural HGA look. Enjoy the speed.

The Jack eyewear, 360-degree view

Full view. Every detail.

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